TASTY
Tasty is the world’s largest social food network, topping 100 billion lifetime video views. The brand is focused on making cooking practical, accessible, and fun for beginner cooks and expert chefs alike.
I’ve played a leading role in shaping the look of the brand at retail, both art directing and designing everything from branding to social media campaigns to packaging.
Packaging for Tasty Wines sold at Walmart and DTC
Packaging for Tasty Holiday advent calendars
Logo design and packaging mockups for Tasty’s Meal Kits pitch to Walmart
Branding, logo and packaging design for TakeAway by Proper Tasty, Tasty’s UK food delivery service
I art directed and designed these animated social media posts for the Tasty cookware line at Walmart
I designed and animated this social media post for the Tasty Ice Cream launch, a product collaboration with Nestle
I art directed and co-designed the Tasty brand guidelines, here are some excerpts
Art direction on wine and advent calendars by Bill Guy