HOT ONES
Hot Ones is the Emmy-nominated interview series that challenges celebrities to answer hot questions while eating progressively hotter wings. It has over 2 billion lifetime views on Youtube since it’s inception in 2015.
I’ve led the art direction and design of Hot Ones Product Licensing, with a focus on CPG packaging, creating a cohesive identity across categories for everything from hot sauces to frozen foods to snacks. Using brand guidelines I’ve built, I work closely with licensing partners to ensure the brand expression is successful at retail.
Art direction and packaging design for Hot Ones hot sauce collaboration with Heatonist
Art direction and design for print and social media campaign for Hot Ones collaboration with Mealco food delivery
Packaging art direction for Hot Ones Chicken Strips collaboration with Food Story, winner of a 2024 GD USA Magazine American Packaging Design Award
Packaging art direction for Hot Ones collaboration with Hot Pockets
Packaging art direction and design for Hot Ones Snack Mix collaboration with Snak Club
Hot Ones Brand guidelines excerpts
Co-art direction and design on hot sauce packaging by Ivy Tai and Jonny Smith