TEES, HOODIES, ETC
For 20+ years, I led design teams, art directing and designing apparel and accessories graphics for major specialty retail brands. Beginning with exhaustive trend research, my team and I created multiple concepts, often resulting in hundreds of graphics for each season. I partnered with product design teams, merchandising teams, and production teams, to marry graphic concepts with silhouettes, build collections that pushed new trends while protecting existing successful businesses, and executed graphics in various applications, from screen prints, foil, and flocking, to sequins, embroideries, and appliques. Here’s a collection of some greatest hits.
