FASHION BRANDING
I art directed and designed label marketing, hangtags, fit systems and product for Live Love Dream, Aero Womens’ active brand. Created compelling item handles such as "Winter Warm Up", "Softest Sweats Ever", "No Sweat" and "Best Booty Ever".
I art directed and designed the brand identity for Tokyo Darling, Aero's first sub-brand. Beginning with the BFF concept below, I created the tagline "around the world in tees and jeans", which marries a passion for casual style with travel. My team and I created the logo, which was applied throughout apparel and accessories branding, and was also used in marketing across all channels; social, visual display, and web.
I art directed and designed the logo, label marketing and product graphics for Bethany Mota, Aero's successful colab with the youtube fashion vlogger.
I concepted and art directed an artist-designed graphic series to be part of Aero's Free State sub brand. I recruited artists to showcase their artwork and created a marketing handle to sell fashion graphics. I created label marketing to enhance the product and partnered with the web team to create an online presence.
I art directed and designed label marketing and hardware for Brooklyn Calling, an Aero Mens sub-brand developed to connect with a more fashion forward mens customer.
I art directed and designed on-product branding, packaging, fit system labels, hang tags and hardware for all Aeropostale categories.
