HOT ONES

Hot Ones is the Emmy-nominated interview series that challenges celebrities to answer hot questions while eating progressively hotter wings. It has over 2 billion lifetime views on Youtube since it’s inception in 2015.

I’ve led the art direction and design of Hot Ones Product Licensing, with a focus on CPG packaging, creating a cohesive identity across categories for everything from hot sauces to frozen foods to snacks. Using brand guidelines I’ve built, I work closely with licensing partners to ensure the brand expression is successful at retail.

Roles:

Art direction

Packaging design

Print and Digital Marketing design

Motion design

Brand Guideline design

Co-art direction and design on hot sauce packaging by Ivy Tai and Jonny Smith