MARLA AARON

Thingys packaging

Packaging design for Thingys, a mutli-purpose elastic band with hooks on the end that attach to other jewelry elements.

The brief was to create a clean, more practical design than the existing open card packaging. Illustrating the product and using the brand’s voice to explain it on the back face of the packaging achieves this.

Marla Aaron is a luxury jewelry brand based in NYC.

Art direction by Bill Guy.