AERO MENS & WOMENS APPAREL & ACCESSORIES MARKETING
Denim systems were enhanced with woven labels calling out fit and paper marketing using teen-approved words and color-coding. Created "Designed in NYC" tagline to leverage the brand's New York City heritage. "Seriously Stretchy" began as a design idea that turned into a major marketing campaign that boosted the Women's denim business.
Built systems for Women's tops fits, using "Seriously Soft" as a compelling handle. Updated brand font for all marketing to tie genders and categories. Created marketing for initiatives such as "Limited Edition".
Branding and Marketing for Mens, Womens and Accessories product.