Named and created the brand identity for Aero's first sub brand and created the tagline "around the world in tees and jeans", which marries a passion for casual style and travel. The tagline was used in the web launch of the brand. I also created a "BFF" concept that leveraged the emotional connection young women have with their best friends. My team and I created the logo, which we used throughout apparel and accessories marketing and was also used in marketing across all channels; social, visual display, and on several products.
My team and I created the heart icon, marks, apparel and accessories marketing and graphics for Bethany Mota, Aero's successful co-branding with the youtube fashion vlogger.
FREE STATE ARTIST SERIES
Created Artist Series concept to be part of Aero's Free State sub brand. Recruited artists to showcase their artwork and create a marketing handle to sell fashion graphics. Created label marketing to enhance product and partnered with web team to create an online presence.
Created the marketing look and feel for this mens sub brand, which was developed as part of an initiative to connect with a more fashion forward mens customer.